ASIC Enforcement Action on Digital Assets: BPS Financial Penalty and Industry Implications

Summary

This article explains the ASIC enforcement action concluded on 27 January 2026, when the Federal Court ordered BPS Financial Pty Ltd to pay A$14 million for unlicensed conduct and misleading representations related to its Qoin Wallet product. The Court also imposed a 10-year ban on unlicensed financial services activity and required adverse publicity measures. The case reinforces the regulatory expectation that digital asset offerings subject to financial services laws must be authorised, accurately described, and supported by robust compliance systems.

How the Federal Court Penalised Unlicensed and Misleading Conduct in the Digital Asset Space

On 27 January 2026, the Australian Securities and Investments Commission (ASIC) secured a decisive Federal Court ruling against BPS Financial Pty Ltd for operating its Qoin Wallet product without the required licence and for engaging in misleading conduct related to that digital asset offering. The Court ordered BPS Financial to pay A$14 million in penalties and banned the company from providing financial services without a licence for 10 years.

The case highlights key regulatory expectations around licensing, disclosure, and compliance systems as digital assets continue to intersect with traditional financial services regulation.

Key Details of the Enforcement Action

ASIC initiated civil penalty proceedings against BPS Financial in 2022, concluding that the company had promoted and operated the Qoin Wallet as a non-cash payment facility linked to a digital token without holding an Australian Financial Services Licence as required under the Corporations Act.

The Federal Court found that BPS Financial’s activities between January 2020 and mid-2023 constituted:

Unlicensed conduct: issuing and providing financial services related to the Qoin Wallet without appropriate authorisation.
Misleading and deceptive representations: claims about the Qoin Wallet’s regulatory approval, liquidity, exchangeability, and merchant acceptance that created an inaccurate impression for consumers.

The A$14 million penalty comprised approximately A$2 million for unlicensed conduct and A$12 million for misleading and deceptive conduct.

Court Orders and Regulatory Measures

In addition to the monetary penalties, the Federal Court imposed several regulatory measures:

• A 10-year ban preventing BPS Financial from carrying on a financial services business without an Australian licence.
• Orders requiring publication of adverse publicity notices on the Qoin Wallet application and associated website.
• An obligation for BPS to pay most of ASIC’s legal costs in the proceedings.

Federal Court Justice Wendy Downes described the conduct as “serious and unlawful misconduct,” noting the involvement of senior management and deficiencies in the company’s internal compliance systems.

ASIC’s Regulatory Stance and Broader Context

ASIC Chair Joe Longo emphasised that the size of the penalties reflects the importance of licensing and accurate disclosure in the digital asset sector. Regulators have signalled that, even amid efforts to modernise digital asset guidelines, entities must not operate outside established licensing frameworks or make misleading claims about regulatory status or product functionality.

This enforcement action aligns with ASIC’s broader 2026 risk outlook, which identifies digital asset oversight — particularly unlicensed advice and misleading conduct — as a priority area for supervision and enforcement in the coming year.

Compliance Lessons for Financial Institutions and Crypto Providers

The BPS Financial case contains several practical insights for firms operating at the intersection of digital assets and financial services regulation:

Licensing and Regulatory Perimeter

Entities offering products that function as payment facilities, investment products, or financial advice must carefully assess whether their offerings fall within regulated activities requiring an Australian Financial Services Licence. Misclassification or avoidance of licensing obligations can attract significant penalties and operational prohibitions.

Accuracy and Transparency in Marketing

Statements about regulatory approval, liquidity, and acceptance of digital tokens or wallets must be accurate and verifiable. Misleading representations about a product’s status, functionality, or regulatory alignment can constitute deceptive conduct under consumer protection and financial services laws.

Governance and Compliance Systems

This enforcement action underscores the importance of strong internal compliance frameworks, particularly in emerging areas like digital assets. Firms should ensure that product development, marketing, and compliance teams collaborate to assess regulatory obligations and document decision-making processes.

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